Building The Perfect Strategy: The 5 Surefire Steps To Winning More Customers

Increase sales and gain more customers faster than ever before with this easy to follow sales and marketing roadmap!

Join renowned sales guru and president of MSP Sales Pros, Mark Woldman, and Autotask’s Business Development Manager, Rich Akullian, as they reveal the keys to winning more customers with higher close ratios and shorter sales cycles, and how Autotask can help you streamline everything from the initial call through servicing your new accounts.

You’ll learn how to create a compelling offer that will propel you past your competition and get you recognized as an industry expert every time, including:

• Key Elements – how to create a repeatable process that delivers results
• Loud and Clear – how to leverage compelling messages that make prospects want to talk to you.
• Demand Generation – Put an end to " We already have an IT company" for good
• Pipeline Management – how to identify hidden obstacles in every deal
• Closing - How to be seen as the front runner every single time

Register Now!

Boost Your Efficiency, Predictability And Profitability

You are invited to this introductory webinar to learn about improving your business's efficiency, predictability and profitability. Please join us to see how Autotask & N-able can help you grow in 2012!
Adam Ross, Regional Sales Manager for Autotask, and Nathan Franks, Director & Principal Consultant for Dynamic Business Technologies will take you through a month in the life of a new IT services client.

In this insightful hour, you'll see how IT business management & remote monitoring software can help you better manage all the stages of the client lifecycle, including:

• Sales & Opportunity Management
  creating a lead, opportunity and quote, then winning and closing the opportunity
   
• Contracts & Service Desk
  creating a contract and completing associated service tickets
   
• Billing & Invoicing
  check timesheets, generate and send invoices, monitor client contract values
   
• Client-Facing Reporting
  provide clients visibility into past tickets and alert issues, and SLA performance
   
• Internal Reporting
  allow management to mine business intelligence such as profitability and staff utilisation

Building the Perfect Strategy: The 5 Surefire Steps to Winning More Customers.

Increase sales and gain more customers faster than ever before with this easy to follow sales and marketing roadmap!

Join renowned sales guru and president of MSP Sales Pros, Mark Woldman, and Autotask’s Online Marketing Manager, Rich Akullian, as they reveal the keys to winning more customers with higher close ratios and shorter sales cycles, and how Autotask can help you streamline everything from the initial call through servicing your new accounts.

You’ll learn how to create a compelling offer that will propel you past your competition and get you recognized as an industry expert every time, including:

• Key Elements – how to create a repeatable process that delivers results
• Loud and Clear – how to leverage compelling messages that make prospects want to talk to you.
• Demand Generation – Put an end to " We already have an IT company" for good
• Pipeline Management – how to identify hidden obstacles in every deal
• Closing - How to be seen as the front runner every single time

CompTIA Quick Start to Social Strategies for Business Use

While the impact of social technologies on many business processes continues to grow, the use of social media tools and platforms in marketing and sales has become well-established.

On Wednesday, March 28 at 1:00 PM US ET, join Susan Cato, CompTIA Senior Director, New Media Strategies, and Rich Akullian, Autotask Online Marketing Manager, as they describe the social landscape and explain the steps towards becoming a social enterprise.

This webinar is packed with tips and tactics for leveraging social media in your marketing and lead generation activities. Discover how to:

• Use social media to increase your online visibility
• Drive more qualified traffic to your site
• Turn that traffic into leads and sales

You'll also find lists of tools and resources to help you manage your time and measure the results of your social media marketing.

BONUS: Attendees will receive a complimentary copy of the CompTIA Quick Start Guide to Social Media for Marketing.

Register now!

Effectively Using Social Networking to Build Your IT Business

It's nearly impossible for any business to refrain from social networking. But to make sense of all the different methods, recommendations, and tools can be a real challenge.

In this one-hour webinar on Thursday, February 16 at 11 AM US ET, independent IT business consultant Richard Tubb will present an introduction to social networking focused specially for IT business owners.

Rich Akullian from Autotask will be on hand to talk about how to incorporate social media in the IT business management platform's CRM module.

Register now for these key takeaways:

• principles for using social networking
• ROI of social networking
• social networking vs. social media
• tips for Twitter, LinkedIn and Facebook
• business reasons to blog
• what are content loops and how to use them
• third-party tools to better manage social sites
• how social networking differs from traditional business networking

Register now!

How to Leverage the Popularity of the Cloud to Make it Rain

Cloud computing: technology revolution or marketing gimmick?

You will hear arguments on both sides. But one fact is beyond argument: the cloud has fundamentally altered the way technology services are bought and sold. Ignore this change at your peril!

The MSPs and VARs that capitalize on this shift and update their selling strategies to reflect the popularity of cloud computing will enjoy a more reliable stream of clients, revenue and income. More importantly, these businesses will cement a competitive advantage that will continue to pay dividends down the road.

Join Kutenda CEO Mike Cooch and Autotask Online Marketing Manager Rich Akullian on Wednesday, February 15 at 1 PM US ET as they identify the challenges and opportunities facing IT service providers in today’s rapidly changing business environment.

Don’t miss your opportunity to discover:

• How the cloud has changed the rules of game—and why yesterday’s selling methodologies won’t work today
• Why it’s imperative that you become a change agent
• The simple lesson about sales that all IT service providers must learn
• The 3 core skills that top salespeople always focus on and mediocre salespeople rarely do
• How to match your selling process to the client buying process (a key ingredient for selling success)
• The 4 places to look for qualified leads
• How to embrace your selling role (even if you’re not a so-called “natural born seller”)
• How to know when the time is right to close the deal and how to do it right
• The top 3 misconceptions preventing most VARs and MSPs from reaching their earning potential

The cloud has the potential to be either a costly disruption or a lucrative opportunity for your business—it’s up to you!

BONUS: Register today and enter to win a list of 1,000 local contacts! We’ll be drawing winners from our list of registrants after the event. Register now to enter your submission today.

Register now!

Overcoming Road Blocks in the IT Sales Cycle

When most technology solution business owners first open their doors, they often don't think about the many potential marketing hurdles potentially blocking their path to success.

However when these obstacles do arise, most entrepreneurs roll up their sleeves and go to work trying to devise a way forward.

Well then what could ever stop these extremely ambitious IT professionals in their tracks? A well-known phrase is 'you can be your own worst enemy'. It's possible you might inadvertently be creating some self-inflicted marketing challenges!

To find out the top five most common roadblocks technology firms impose on themselves, register now for this upcoming webinar on Tuesday, February 14 at 1 PM US ET!

Join John Black of MSP Telemarketing as he reveals several marketing 'patches' that can be applied to your current marketing campaigns. Rich Akullian of Autotask will also present on how to use the Autotask CRM to track your relationships better with an integrated IT business management platform.


Register now!

Boost Your Efficiency, Predictability and Profitability

Please Note: This webinar will be broadcast at 11 AM Sydney, AU time.

Sponsored by N-able Technologies:

You are invited to this introductory webinar to learn about improving your business's efficiency, predictability and profitability. Please join us to see how Autotask can help you grow in 2012!

Next Wednesday, January 11 at 11 AM AU EDT, Adam Ross, Regional Sales Manager for Autotask, and Nathan Franks, Director & Principal Consultant for Dynamic Business Technologies will take you through a month in the life of a new IT services client.

In this insightful hour, you'll see how IT business management & remote monitoring software can help you better manage all the stages of the client lifecycle, including:

• Sales & Opportunity Management
  creating a lead, opportunity and quote, then winning and closing the opportunity
  
• Contracts & Service Desk
  creating a contract and completing associated service tickets
  
• Billing & Invoicing
  check timesheets, generate and send invoices, monitor client contract values
  
• Client-Facing Reporting
  provide clients visibility into past tickets and alert issues, and SLA performance
  
• Internal Reporting
  allow management to mine business intelligence such as profitability and staff utilisation

Register Now!

The New Rules of Selling Technology Services

In the old days…

• Repeat business and referrals were enough to drive technology firm growth.
• There were very few service providers who did exactly what you do.
• LinkedIn, Twitter, Facebook, webinars, blogs… didn’t even exist.
• Providing great service and results led to more business and new business.
• ‘Sales’ was a dirty word. You didn’t need to do much selling to win clients.
• Practices were packed with business. (Think back before 2007.)

Then…

• Practices were scrambling to survive.
• Clients were going out of business or cutting back.
• Price pressure was rampant. (This is in the “new” old days. Think March 2009.)

The economy ups and downs and ups, changes in buyer behavior, the web, social media, sales enablement tools, and increased competition have transformed how and why clients buy.

Today… you must transform the way you sell to keep up and to help buyers buy from you.

On Thursday, December 8 at 1 PM US ET, join Kutenda CEO Mike Cooch - previous Founder and CEO of one of the fastest growing MSPs in the industry - live as he reveals the new rules of selling technology services and explains how you must transform the way you sell so you can help buyers buy from you.

Also presenting on the webinar will be Autotask's Rich Akullian who will share how IT business management software can provide you with true service intelligence, better equipping you for sales.

Don’t miss your opportunity to learn:

• Why what consultative selling methodologies teach you won’t work today
• How to match your selling process to clients buying process (a key ingredient for selling success)
• The 4 places to look for qualified leads
• How to embrace your selling role (even if you never thought you would)

Register now!

How to Succeed with Managed Services: Part 6 - Selling Managed Services

Autotask Academy and MSP University have teamed up to create an 8-part webinar series to help you build and improve your Managed Services practice and your success!

Each month, Autotask's Len DiCostanzo and Steve Noel and MSPU's Erick Simpson will cover a topic central to developing your Managed Services practice and adding recurring revenue to your bottom line.

Part 6 - Selling Managed Services

This training session on Thursday, October 27 at 1 PM ET will walk you through each step of your first Managed Services sales appointment (and your second, and your third...). Then, Erick Simpson will teach you to conduct a Client Needs Analysis that reveals you as the expert and provides you with key talking points and strategic answers to the most common objections.

By the end of this webinar, you'll know:

• The ins and outs of the Managed Services sales process
• Strategic details of a Managed Services Proposal, Cost Savings Analysis, and Managed Services Agreement
• A Managed Services sales technique so unique, to nearly forces your client to sign your Managed Services Agreement and empowers you to close the deal!

Register now!

The Killer Sales Offer for IT Services: A Proven Way to Win New Business

What makes an offer so good and compelling that your prospect can’t say no to a meeting? And what kind of offer can you deliver that will have your new prospects and customers chomping at the bit to sign up for new services?

Please join us for an important marketing webinar just for IT service providers on Thursday, August 18 at 1 PM ET. During the webinar, you'll learnhow marketing offers work in general, and how to best leverage Network Assessments to get in the door and win new business.

Rich Akullian of Autotask will be joined by Autotask MVP Win Pham of PerformanceIT, who will share a new and exciting network assessment tool he developed that is fast and inexpensive for you, but impressive and super persuasive to your prospects and customers. Join us live for this event and find out:

• Why your marketing offer is so important and how offers work
• Whether or not to charge for an assessment
• The New Network Assessment Tool – your secret new business weapon
• How to turn your network assessment report into a sales presentation
• Turning your Network Assessment from a lead gen tool into profitable service

By the end of this session, you will walk away with a scalable, repeatable and affordable process for marketing your IT, Managed Services or consulting practice and get a special offer reserved just for attending!

Register now!

9 Essential Skills Every MSP Needs to Close More Deals

Why do some VARs and MSPs outsell the industry average many times over? What do they do that lets them enjoy greater business stability, bigger profits, and better lifestyles than their competitors?

 

On Tuesday, August 30 at 1 PM US ET, join Kutenda CEO Mike Cooch and Autotask Technical Product Manager Steve Noel and learn what only a small number of highly successful businesses understand:

• The #1 lesson about sales that all IT solution providers must learn
• The 3 skills that top salespeople always focus on and mediocre salespeople rarely do
• Why the Natural Born Seller is a myth, and what you can do if you think "I'm just not a salesperson"
• The 4 techniques to use when clients pressure you to lower your fees
• The keys to developing a predictable flow of clients
• How to know when the time is right to close the deal and how to do it right
• The top 3 misconceptions preventing most VARs and MSPs from reaching the tops of their sales game

 Register now so you don't miss this webinar, packed with informative, actionable content!

 

Plus, get a free report on how buyers evaluate and decide on managed services providers when you register for this webinar!

 

Mike secured access to the groundbreaking report How Clients Buy from sales performance improvement company RAIN Group. Register for the webinar and Mike will send you an abbreviated version explaining how the report data applies specifically to winning more managed services deals!

Attack and Conquer the In-House IT Opportunity!

We're telling you up front: this webinar will talk strategies and tactics, not products!

If you're looking to grow your IT business, you may want to turn your attention to one of the largest opportunities in the marketplace: In-House IT.

Please join us on Tuesday, June 21 at 1 PM US ET, when Len DiCostanzo of Autotask shares his personal testimony of leveraging the in-house IT opportunity with SMB clients to grow his own Managed Services practice. Then, Kevin Brown of Kutenda will break down why in-house IT is a lucrative opportunity and how to get your foot in the door with SMB prospects.

Do not miss this chance to hear two industry leaders share their insights about:

• What IT topics SMBs constantly think about
• How to approach SMBs about solving their problems with your IT solutions
• How to make the case for SMBs to outsource IT functions
• The MSP sales process and why it is important to nurture prospects over time
• Actionable tactics you can use to put these insights to work - proven by an IT veteran!

Register now!

Keys to a Faster, Easier, More Accurate Sales Pipeline

Do you feel frustrated when you analyze your sales pipeline? Do you struggle with your salespeople on creating quotes as part of the sales process? Can you accurately forecast your revenues to make intelligent business decisions?

Remove these roadblocks with the newly announced integration between QuoteWerks' sales quoting and proposal solution and Autotask's IT business management software!

Join us on Wednesday, June 8, at 1 PM ET when Autotask Corporation Senior Vice President Jay McBain and QuoteWerks Vice President Brian Laufer present key benefits of the Autotask-QuoteWerks integration. You'll learn:

• How to save time, save money and limit errors when creating quotes by easily comparing costs with vendors in real time
• The importance of creating professional quotes and proposals
• How creating opportunities in your CRM by generating quotes can automatically populate your pipeline, freeing up your sales reps
• Powerful workflow and approval stages to easily manage your sales activities

Register Now!

How to Succeed with Managed Services: Part 1 - Getting Started

Autotask Academy and MSP University have teamed up to create an 8-part webinar series to help you build and improve your Managed Services practice and your success!

Each month, Autotask's Len DiCostanzo and Steve Noel and MSPU's Erick Simpson will cover a topic central to developing your Managed Services practice and adding recurring revenue to your bottom line.

This important kick-off session on Thursday, May 26 at 1 PM ET will introduce:

• The benefits end-user clients receive from Managed Services
• The minimum requirements necessary to deliver Managed Services effectively
• How to leverage Managed Services to become the Trusted Advisor
• How to easily sell solutions to clients and dramatically increase sales

By the end of this webinar, you'll know:

• The 3 key deliverables necessary for a successful Managed Services practice
• The primary reasons Solution Providers are becoming Managed Services Providers
• Initial steps you can take now to prepare your business for the transition

Register today!

6 Ways Automation Drives Costs Out of Product Sales

By: Len DiCostanzo, SVP and Dean of Autotask Academy

There is some truth to generalizations made by the solution provider community that product sales margins are on a declining trend and that it’s too hard to sell product. But, I argue if you identify and drive out the hidden costs in the product sales process, you’ll notice an upward trend of your profitability. In addition, you will recognize an increased opportunity to sell more services and bolt on your managed service offerings.

Increasing Business Efficiency: Nine Questions You Need to Ask

By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer

To follow the ideas I presented in my January blog post, Getting Ready for the Rebound, we’re all looking to do more with less in 2010. That’s easy to say, but executing the concept in your day-to-day-operations can be a challenge. Here are nine questions you need to consider as you strive to make your business more efficient.