Transform Your Business with a Hybrid IT Services Catalog

Years ago, it was easy enough to deliver break/fix services: you received a call from a distressed client and quickly went to work diagnosing and mediating the issue. Then as your business matured, you probably added professional services to your offerings, but perhaps it wasn't enough to sustain client satisfaction and your business's profitability.

Within the last decade, the industry trend to managed services forced you to re-examine your operations and business model. And just when you mastered that challenge, the buzz around cloud services exploded and further complicated the service delivery landscape.

Are you now wondering what could be next?

You're invited to listen to an insightful presentation led by Len DiCostanzo, Autotask SVP of Community & Business Development and QuoteWerks VP Brian Laufer. On Tuesday, April 19 at 11 AM US ET, Len and Brian will guide you through building a profitable IT services catalog to use to transform your business.

Learn how to organize the products and services you deliver now, and how to incorporate cloud services into your current offerings. Len and Brian will share:

• Industry best practices and standards to transform your business
• Methodologies to define services categories in your hybrid catalog
• Where the 'cloud' fits in your catalog strategy
• Why balancing product sales and services drives profitability and revenue
• Determining your balance with a vertical focus using solution sets
• How to align your catalog with the four critical stages to securing a client for life
• How an à la carte menu makes it easy for clients to buy from you
• How automating catalog sales reduces costs, increases profits

Register now!

Specialize to Compete - But Don’t Forget the Basics

By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer

In the last few months I’ve spent a lot of time on the road, at events and visiting with countless VARs, MSPs and other technology solution providers. And, I can tell you first hand that this is an industry in motion! As technologies and markets evolve, solution providers are carving out their own unique market segments, areas of specialization and core competencies in order to compete and grow their businesses.

Build Solution Sets to Sell Products AND Services With Confidence

By: Len DiCostanzo, SVP and Dean of Autotask Academy

You may have started your IT company as an IT consultant, selling professional or technical services by the hour. Typically, you’ll let your clients buy products from another source, maybe even a source you recommend, because you feel that it’s just too hard to make money with all the competition and small margins.

Then you realize the downside to this strategy when you lose a client to a competitor who sells products, but then bolts on the associated servicing of those products in a one-stop transaction. Even loyal clients might not think they are violating your business relationship, feeling like they are simply buying from someone something you don’t offer.

Going Vertical.

By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer

I just got back from the terrific “Breakaway 2010” event put on by CompTIA, the leading computer industry association, and I was glad to see the big emphasis that was being placed on opportunities in the healthcare vertical market for IT solution professionals.

Healthcare has been a choice vertical for IT solution providers for a decade or more, due to the constantly and rapidly developing technology in the medical field – and the abundance of money spent in that industry. At CompTIA, much time was devoted to educating IT professionals about what it takes to get a piece of the health-care action, along with some useful tools to help insure success.