Building The Perfect Strategy: The 5 Surefire Steps To Winning More Customers

Increase sales and gain more customers faster than ever before with this easy to follow sales and marketing roadmap!

Join renowned sales guru and president of MSP Sales Pros, Mark Woldman, and Autotask’s Business Development Manager, Rich Akullian, as they reveal the keys to winning more customers with higher close ratios and shorter sales cycles, and how Autotask can help you streamline everything from the initial call through servicing your new accounts.

You’ll learn how to create a compelling offer that will propel you past your competition and get you recognized as an industry expert every time, including:

• Key Elements – how to create a repeatable process that delivers results
• Loud and Clear – how to leverage compelling messages that make prospects want to talk to you.
• Demand Generation – Put an end to " We already have an IT company" for good
• Pipeline Management – how to identify hidden obstacles in every deal
• Closing - How to be seen as the front runner every single time

Register Now!

Measuring Digital Marketing Performance

Establishing goals and measuring results is a critical element for you to maximize your MSP marketing efforts. Join digital marketing experts, ClikCloud's Dan Shapero & Autotask’s Rich Akullian to learn their secrets on how best-in-class managed service providers get more from their digital marketing programs.

In addition, Rich Akullian will take you through Autotask’s CRM module to show you how to efficiently manage and sell to new leads as you grow interest in your company’s offerings.

In This Must Attend Event You Will Learn:

• What tools to use for your website, email marketing, pay per click and social media campaigns
• What key metrics every managed service provider should know
• How to use analytics to improve performance  
• Tips for finding top keywords attract new customers for SEO and Pay Per Click campaigns

This event is the second in a series of digital marketing educational webinars designed to help you grow your business. REGISTER NOW

Bonus: Attend this event and you will be eligible for a Free Website Evaluation from ClikCloud

Effectively Using Social Networking to Build Your IT Business

It's nearly impossible for any business to refrain from social networking. But to make sense of all the different methods, recommendations, and tools can be a real challenge.

In this one-hour webcast, independent IT business consultant Richard Tubb will present an introduction to social networking focused specially for IT business owners.

Rich Akullian from Autotask will be on hand to talk about how to incorporate social media in the IT business management platform's CRM module.

Register now for these key takeaways:

• Principles for using social networking
• ROI of social networking
• Social networking vs. social media
• Tips for Twitter, LinkedIn and Facebook
• Business reasons to blog
• What are content loops and how to use them
• Third-party tools to better manage social sites
• How social networking differs from traditional business networking

Building the Perfect Strategy: The 5 Surefire Steps to Winning More Customers.

Increase sales and gain more customers faster than ever before with this easy to follow sales and marketing roadmap!

Join renowned sales guru and president of MSP Sales Pros, Mark Woldman, and Autotask’s Online Marketing Manager, Rich Akullian, as they reveal the keys to winning more customers with higher close ratios and shorter sales cycles, and how Autotask can help you streamline everything from the initial call through servicing your new accounts.

You’ll learn how to create a compelling offer that will propel you past your competition and get you recognized as an industry expert every time, including:

• Key Elements – how to create a repeatable process that delivers results
• Loud and Clear – how to leverage compelling messages that make prospects want to talk to you.
• Demand Generation – Put an end to " We already have an IT company" for good
• Pipeline Management – how to identify hidden obstacles in every deal
• Closing - How to be seen as the front runner every single time

CompTIA Quick Start to Social Strategies for Business Use

While the impact of social technologies on many business processes continues to grow, the use of social media tools and platforms in marketing and sales has become well-established.

On Wednesday, March 28 at 1:00 PM US ET, join Susan Cato, CompTIA Senior Director, New Media Strategies, and Rich Akullian, Autotask Online Marketing Manager, as they describe the social landscape and explain the steps towards becoming a social enterprise.

This webinar is packed with tips and tactics for leveraging social media in your marketing and lead generation activities. Discover how to:

• Use social media to increase your online visibility
• Drive more qualified traffic to your site
• Turn that traffic into leads and sales

You'll also find lists of tools and resources to help you manage your time and measure the results of your social media marketing.

BONUS: Attendees will receive a complimentary copy of the CompTIA Quick Start Guide to Social Media for Marketing.

Register now!

Effectively Using Social Networking to Build Your IT Business

It's nearly impossible for any business to refrain from social networking. But to make sense of all the different methods, recommendations, and tools can be a real challenge.

In this one-hour webinar on Thursday, February 16 at 11 AM US ET, independent IT business consultant Richard Tubb will present an introduction to social networking focused specially for IT business owners.

Rich Akullian from Autotask will be on hand to talk about how to incorporate social media in the IT business management platform's CRM module.

Register now for these key takeaways:

• principles for using social networking
• ROI of social networking
• social networking vs. social media
• tips for Twitter, LinkedIn and Facebook
• business reasons to blog
• what are content loops and how to use them
• third-party tools to better manage social sites
• how social networking differs from traditional business networking

Register now!

How to Leverage the Popularity of the Cloud to Make it Rain

Cloud computing: technology revolution or marketing gimmick?

You will hear arguments on both sides. But one fact is beyond argument: the cloud has fundamentally altered the way technology services are bought and sold. Ignore this change at your peril!

The MSPs and VARs that capitalize on this shift and update their selling strategies to reflect the popularity of cloud computing will enjoy a more reliable stream of clients, revenue and income. More importantly, these businesses will cement a competitive advantage that will continue to pay dividends down the road.

Join Kutenda CEO Mike Cooch and Autotask Online Marketing Manager Rich Akullian on Wednesday, February 15 at 1 PM US ET as they identify the challenges and opportunities facing IT service providers in today’s rapidly changing business environment.

Don’t miss your opportunity to discover:

• How the cloud has changed the rules of game—and why yesterday’s selling methodologies won’t work today
• Why it’s imperative that you become a change agent
• The simple lesson about sales that all IT service providers must learn
• The 3 core skills that top salespeople always focus on and mediocre salespeople rarely do
• How to match your selling process to the client buying process (a key ingredient for selling success)
• The 4 places to look for qualified leads
• How to embrace your selling role (even if you’re not a so-called “natural born seller”)
• How to know when the time is right to close the deal and how to do it right
• The top 3 misconceptions preventing most VARs and MSPs from reaching their earning potential

The cloud has the potential to be either a costly disruption or a lucrative opportunity for your business—it’s up to you!

BONUS: Register today and enter to win a list of 1,000 local contacts! We’ll be drawing winners from our list of registrants after the event. Register now to enter your submission today.

Register now!

Overcoming Road Blocks in the IT Sales Cycle

When most technology solution business owners first open their doors, they often don't think about the many potential marketing hurdles potentially blocking their path to success.

However when these obstacles do arise, most entrepreneurs roll up their sleeves and go to work trying to devise a way forward.

Well then what could ever stop these extremely ambitious IT professionals in their tracks? A well-known phrase is 'you can be your own worst enemy'. It's possible you might inadvertently be creating some self-inflicted marketing challenges!

To find out the top five most common roadblocks technology firms impose on themselves, register now for this upcoming webinar on Tuesday, February 14 at 1 PM US ET!

Join John Black of MSP Telemarketing as he reveals several marketing 'patches' that can be applied to your current marketing campaigns. Rich Akullian of Autotask will also present on how to use the Autotask CRM to track your relationships better with an integrated IT business management platform.


Register now!

CompTIA Quick Start to Virtualization

Virtualization has become a critical component of many IT strategies and is a foundational technology in cloud computing.

Please register for this webcast on Tuesday, February 7 at 1 PM US ET to understand this underlying element of the cloud. Terry Hedden, Founder & CEO of Infinity Technology Solutions and Rich Akullian, Online Marketing Producer of Autotask, will present on helping firms better address issues such as cost structure and security.

In addition to learning how virtualization works and the benefits and issues, Terry will review how you can get started including:

• understanding your workloads
• building the business case
• training your staff
• examining IT policies and plans
• starting small
• monitoring and adjusting as needed

Register now!

Separate Yourself From Your Competition by Recruiting the Best Talent

In today’s market, it is imperative to stand out from your competition. Nothing impacts how your clients view you more than your engineers' ability to properly design and implement your technology solution offerings. In other words, the talent that makes up your team separates you from your competition.

On Tuesday, January 24, 2012 at 1 PM US ET, join Mark Bier and Todd Billiar of VAR Staffing and Rich Akullian of Autotask as they share key insights on how to quickly identify and recruit the talent that makes an impact.

Actionable take-aways from this webinar will include:

• How to save time by reviewing only high-caliber, pre-screened candidates who can make an immediate impact on your business
• The negative impact of a "bad" hire
• How staffing levels contribute to your ability to remain nimble in a competitive environment

Register now!

Learn to Hire The Best and Avoid The Rest

Sponsored by Autotask

You are systematic with technology, accounting, and possibly sales. Why not with your employees? The starting point is to adopt a proven, 10-step hiring system to improve the way you find, qualify, hire, and onboard superstar employees. The Success With People HIRE THE BEST AVOID THE REST system is your solution. Here is what you will learn in this interactive webinar on Tuesday, December 20 at 1 PM US ET:

1. Systematic Power: Why a complete system is more effective than your current method of hiring.
2. Team Member Strategic Plans: How to create “job descriptions on steroids” that convince great candidates to work for you.
3. Recruiting: Five ways to find top performers that are not considering your company today.
4. Interviewing: 15 Tips to fully interview people so you don’t hire Dr. Jekyll and get Mr. Hyde.
5. Talent Assessments: How to really understand someone’s natural behaviors and motivational values on the job.
6. Background Checks: Six facts you must know before hiring anyone and why.
7. Reference Checks: Seven questions that get people to open up when checking references.
8. Extend The Offer: Eight ways to extend an offer that convinces top performers to join your team.
9. First Day: More than 10 ways to make your new employee’s first day on the job more productive, profitable, and personal fulfilling.
10. Never Stop Selling: What you can do to systematically keep new hires fully engaged as time passes.

One idea that helps you hire just one employee is worth $10,000 or more. This hiring system is probably worth millions if you hire dozens of people over the next ten years because this event is a 10-step proven hiring system with dozens of ideas. For many of you this is the most important webinar you will attend this year.

Register now!

The New Rules of Selling Technology Services

In the old days…

• Repeat business and referrals were enough to drive technology firm growth.
• There were very few service providers who did exactly what you do.
• LinkedIn, Twitter, Facebook, webinars, blogs… didn’t even exist.
• Providing great service and results led to more business and new business.
• ‘Sales’ was a dirty word. You didn’t need to do much selling to win clients.
• Practices were packed with business. (Think back before 2007.)

Then…

• Practices were scrambling to survive.
• Clients were going out of business or cutting back.
• Price pressure was rampant. (This is in the “new” old days. Think March 2009.)

The economy ups and downs and ups, changes in buyer behavior, the web, social media, sales enablement tools, and increased competition have transformed how and why clients buy.

Today… you must transform the way you sell to keep up and to help buyers buy from you.

On Thursday, December 8 at 1 PM US ET, join Kutenda CEO Mike Cooch - previous Founder and CEO of one of the fastest growing MSPs in the industry - live as he reveals the new rules of selling technology services and explains how you must transform the way you sell so you can help buyers buy from you.

Also presenting on the webinar will be Autotask's Rich Akullian who will share how IT business management software can provide you with true service intelligence, better equipping you for sales.

Don’t miss your opportunity to learn:

• Why what consultative selling methodologies teach you won’t work today
• How to match your selling process to clients buying process (a key ingredient for selling success)
• The 4 places to look for qualified leads
• How to embrace your selling role (even if you never thought you would)

Register now!

A Day in the Life of a Successful MSP

Ever wonder what the top managed services providers are doing that you're not? Here's your chance to find out!

On Tuesday, December 6 at 1 PM US ET, you're invited to join this webinar and hear from leading MSP, Dan Tomaszewski, President of Michigan-based Computer House Calls. Dan will explain how he combines the power of Kaseya and Autotask to deliver world-class services while continually increasing his monthly recurring revenue stream.

During this insightful session, you’ll learn:

• How Dan and the team at Computer House Calls transitioned their business model from Break-Fix to Managed Services
• Critical steps to immediately implement in your business that are proven to save the most time and effort for MSPs
• The most important services to offer your clients, along with the most efficient and profitable way to deliver them

Instead of listening to a bunch of marketing fluff, you'll hear from this true MSP discuss the best tools, features and technical functions his company uses to deliver efficient, profitable IT services to clients.

Autotask's Rich Akullian and Kaseya's Gerald Beaulieu will be on hand to provide brief introductions to their respective solutions and answer questions.

Register now!

Get Into the Cloud Without Leaving the Ground

There is little doubt your prospects and customers are asking about the cloud. Do you have the knowledge and tools in place to remain their trusted advisor?

On Wednesday, November 16 at 1 PM US ET, please join Christopher Graham, Strategic Marketing Manager for Intel Hybrid Cloud Organization, and Rich Akullian, Online Marketing Producer for Autotask, as they share details about the partnership to help you grow opportunities and revenue.

Christopher will introduce the Intel AppUp(SM) Small Business Service, built on the Intel® Hybrid Cloud Platform. Register now to learn more about the subscription-based model for providing locally hosted server software on a pay-as-you-go basis. Small businesses get the benefits of services in the cloud, with the responsiveness and consistency of local applications, plus the peace of mind of having their data on site.

You can expect these key takeaways:

• The impact of cloud growth on small business
• An overview of Intel Hybrid Cloud Partners
• How to incorporate these services into your business model
• The potential revenue opportunities for MSPs
• First steps to get started - including promotions and materials to help you sell

Register now!

The Killer Sales Offer for IT Services: A Proven Way to Win New Business

What makes an offer so good and compelling that your prospect can’t say no to a meeting? And what kind of offer can you deliver that will have your new prospects and customers chomping at the bit to sign up for new services?

Please join us for an important marketing webinar just for IT service providers on Thursday, August 18 at 1 PM ET. During the webinar, you'll learnhow marketing offers work in general, and how to best leverage Network Assessments to get in the door and win new business.

Rich Akullian of Autotask will be joined by Autotask MVP Win Pham of PerformanceIT, who will share a new and exciting network assessment tool he developed that is fast and inexpensive for you, but impressive and super persuasive to your prospects and customers. Join us live for this event and find out:

• Why your marketing offer is so important and how offers work
• Whether or not to charge for an assessment
• The New Network Assessment Tool – your secret new business weapon
• How to turn your network assessment report into a sales presentation
• Turning your Network Assessment from a lead gen tool into profitable service

By the end of this session, you will walk away with a scalable, repeatable and affordable process for marketing your IT, Managed Services or consulting practice and get a special offer reserved just for attending!

Register now!