By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer
Much has been written and taught about the “holy grail” of IT service providers — to become your clients’ “Trusted Technology Advisor.” But don’t stop there. The next logical step is to become your customers’ Embedded Technology Advisor. Here’s why.
Thursday, June 10, 2010
Tuesday, May 11, 2010
Why Service Level Management is Mission-Critical for IT Service Providers
By: Len DiCostanzo, SVP and Dean of Autotask Academy
It's All About Expectations
At the heart of almost every business relationship are expectations... expectations that have to be set, managed and met or exceeded. When it comes to IT Services, your clients' expectations are going to revolve around the specific services you are delivering and the promises or claims that you make related to them.
It's All About Expectations
At the heart of almost every business relationship are expectations... expectations that have to be set, managed and met or exceeded. When it comes to IT Services, your clients' expectations are going to revolve around the specific services you are delivering and the promises or claims that you make related to them.
Monday, May 10, 2010
Automate to Achieve the Ideal Hybrid IT Business Model
By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer
For years the prevailing wisdom has been for IT solution providers to focus less on moving products, and more toward a business model built primarily on services delivery. The conventional thinking was that product sales involve too much work for too little margin, while services allow for more predictable and stable recurring revenue.
While this is true, there are downsides to a strict focus on services. Three important ones come to mind:
For years the prevailing wisdom has been for IT solution providers to focus less on moving products, and more toward a business model built primarily on services delivery. The conventional thinking was that product sales involve too much work for too little margin, while services allow for more predictable and stable recurring revenue.
While this is true, there are downsides to a strict focus on services. Three important ones come to mind:
Tuesday, April 6, 2010
Selling Products Along with Your Services, Profitably
By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer
Like it or not, products are an integral (and important) part of any IT Service business. Product sales and services sales go hand-in-hand, drive each the other, and produce a whole that is much bigger than the sum of the parts. With the latest product and services automation tools available today, if you’re not realizing a healthy balance of product and services revenue you’re likely leaving serious money on the table, and setting yourself up for erosion of your existing customer base.
Here’s why…
Like it or not, products are an integral (and important) part of any IT Service business. Product sales and services sales go hand-in-hand, drive each the other, and produce a whole that is much bigger than the sum of the parts. With the latest product and services automation tools available today, if you’re not realizing a healthy balance of product and services revenue you’re likely leaving serious money on the table, and setting yourself up for erosion of your existing customer base.
Here’s why…
Monday, March 8, 2010
MSPs: Reinvention Once Again Is the Key to Success
By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer
In today’s fast-paced world of technology, new IT issues — and new solutions — can arise in the blink of an eye. This poses a unique challenge for MSPs and VARs trying to stay ahead of the game while simultaneously working to contain costs and maximize ROI. After all, if you can’t or don’t evolve with ongoing service advancements you will quickly begin to lose customers to those competitors who continually find ways to reinvent themselves. So, what’s your next move? Here’s some guidance.
In today’s fast-paced world of technology, new IT issues — and new solutions — can arise in the blink of an eye. This poses a unique challenge for MSPs and VARs trying to stay ahead of the game while simultaneously working to contain costs and maximize ROI. After all, if you can’t or don’t evolve with ongoing service advancements you will quickly begin to lose customers to those competitors who continually find ways to reinvent themselves. So, what’s your next move? Here’s some guidance.
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