Tuesday, April 6, 2010

Selling Products Along with Your Services, Profitably

By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer

Like it or not, products are an integral (and important) part of any IT Service business. Product sales and services sales go hand-in-hand, drive each the other, and produce a whole that is much bigger than the sum of the parts. With the latest product and services automation tools available today, if you’re not realizing a healthy balance of product and services revenue you’re likely leaving serious money on the table, and setting yourself up for erosion of your existing customer base.

Here’s why…