Tuesday, July 13, 2010

Top Reasons To Use Surveys To Run Your Business Better.

By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer

I’m always impressed when the IT service providers I work with take the time to ask me how things are going.

Consumer-oriented companies figured this out a while ago. They know that regular customer satisfaction check-ins will help to maximize customer retention, and help them figure out how to best position themselves to win new business. But businesses that provide services to other businesses have been slower to figure this out, and I’m continually surprised at how few companies in the IT business regularly conduct surveys of their customers.

And, increasing customer retention and loyalty is only one of the many reasons you should be regularly conducting surveys – of your customers as well as your prospects. Here are my top 10 additional reasons: