Thursday, June 10, 2010

Big Switch: Trusted Advisors Become Embedded Tech Advisors

By: Bob Godgart, Founder, Chairman, and Chief Visionary Officer

Much has been written and taught about the “holy grail” of IT service providers — to become your clients’ “Trusted Technology Advisor.” But don’t stop there. The next logical step is to become your customers’ Embedded Technology Advisor. Here’s why.